{
  "timestamp": 1792372183917,
  "overallScore": 73,
  "overallStatus": "🟡 Good",
  "categories": [
    {
      "category": "Product Health",
      "score": 40,
      "status": "needs-attention",
      "checks": [
        {
          "name": "Catalog Size",
          "passed": true,
          "detail": "36 products (target: 25+)"
        },
        {
          "name": "Description Quality",
          "passed": false,
          "detail": "Average score: 57/100"
        },
        {
          "name": "Pricing Coherence",
          "passed": true,
          "detail": "0 products with pricing issues"
        },
        {
          "name": "Zero-Sales Products",
          "passed": false,
          "detail": "23/23 products with zero sales"
        },
        {
          "name": "Brand Compliance",
          "passed": false,
          "detail": "23 products with brand voice issues"
        }
      ],
      "recommendations": [
        "Run batch description optimization to improve conversion",
        "23 products have zero sales — improve descriptions or adjust pricing",
        "Fix brand voice violations (banned phrases, hype words)"
      ]
    },
    {
      "category": "SEO Health",
      "score": 100,
      "status": "excellent",
      "checks": [
        {
          "name": "SEO Pages Count",
          "passed": true,
          "detail": "9 SEO landing pages"
        },
        {
          "name": "Keyword Coverage",
          "passed": true,
          "detail": "5 primary + 36 secondary keywords tracked"
        },
        {
          "name": "Content Freshness",
          "passed": true,
          "detail": "Pages include current year references"
        },
        {
          "name": "Internal Linking",
          "passed": true,
          "detail": "Related Products sections added to all SEO pages"
        }
      ],
      "recommendations": []
    },
    {
      "category": "Promotion Health",
      "score": 50,
      "status": "needs-attention",
      "checks": [
        {
          "name": "Cross-Posting Frequency",
          "passed": true,
          "detail": "Buffer: twitter (info50330), youtube (VERDOYANT-21), tiktok (verdoyant21) — auto cross-post on video upload"
        },
        {
          "name": "Email Drip Sequences",
          "passed": true,
          "detail": "6 subscribers in drip"
        },
        {
          "name": "Lead Magnet Funnel",
          "passed": false,
          "detail": "No leads captured yet — share /leads page"
        },
        {
          "name": "Opportunity Scanner",
          "passed": false,
          "detail": "Scanner not yet executed — POST /opportunities/scan"
        }
      ],
      "recommendations": [
        "Promote /leads page to capture emails"
      ]
    },
    {
      "category": "Channel Coherence",
      "score": 100,
      "status": "excellent",
      "checks": [
        {
          "name": "Tag Diversity",
          "passed": true,
          "detail": "33 unique tags across 23 products"
        },
        {
          "name": "Niche Balance",
          "passed": true,
          "detail": "import: 8 products (35%)"
        },
        {
          "name": "Price Distribution",
          "passed": true,
          "detail": "Average price: $13.85"
        }
      ],
      "recommendations": []
    }
  ],
  "platforms": [],
  "productHealth": {
    "total": 36,
    "published": 23,
    "drafted": 0,
    "failed": 13,
    "avgPrice": 13.85,
    "priceRange": {
      "min": 6.99,
      "max": 20
    },
    "topPerformers": [],
    "underperformers": [
      {
        "name": "Etsy SEO Checklist: Rank High in 7 Days or Less",
        "sales": 0,
        "issue": "May need better keywords"
      },
      {
        "name": "2026 Guide to Selling Digital Products - Zero Startup Costs",
        "sales": 0,
        "issue": "May need better keywords"
      },
      {
        "name": "Kit Pro Plaquiste — Cahier de gestion & développement (Collection Kit Pro n°7/50)",
        "sales": 0,
        "issue": "May need better keywords"
      },
      {
        "name": "Kit Pro Carreleur — Cahier de gestion & développement (Collection Kit Pro n°6/50)",
        "sales": 0,
        "issue": "May need better keywords"
      },
      {
        "name": "Kit Pro Peintre — Cahier de gestion & développement (Collection Kit Pro n°5/50)",
        "sales": 0,
        "issue": "May need better keywords"
      }
    ]
  },
  "strategicAlignment": {
    "brandConsistency": 40,
    "pricingCoherence": 70,
    "keywordCoverage": 100,
    "crossChannelSync": 100
  },
  "criticalIssues": [],
  "quickWins": [
    "Run batch description optimization to improve conversion"
  ],
  "longTermActions": [
    "Build backlinks to SEO pages via guest posting",
    "Create email sequences for each product category",
    "Implement A/B testing for product titles",
    "Expand to new product categories based on trend data",
    "Build a referral program for existing customers"
  ]
}